Quadrant Knowledge Solutions characterizes a B2B Price Optimization and Management Application (B2B PO&MA) as a platform that empowers organizations to devise effective omnichannel pricing strategies. It also facilitates the optimization and execution of these strategies at scale, ensuring precision and perfection in pricing procedures. The platform leverages customer data and historical pricing information to furnish deep insights, empowering organizations to make well-informed decisions and efficiently oversee and optimize their pricing strategies.
There is a growing emphasis on forging partnerships with CPQ (Configure, Price, Quote) providers to enhance the end-to-end sales process. Collaborations between B2B Price Optimization and Management Vendors and CPQ vendors aim to provide error-free quotes and real-time prices, streamlining the entire sales process. The integration of CPQ with B2B Price Optimization and Management software brings about various benefits, including dynamic pricing, reduced operational costs, margin optimization, enhanced order accuracy, and a decrease in the number of processes in the sales cycle.
Another notable trend involves increased investments in AI/ML (Artificial Intelligence/Machine Learning) to optimize pricing strategies. This entails assessing customer satisfaction, uncovering hidden insights, and integrating these insights into customer-centric strategies to make more informed decisions. Lastly, there is a heightened focus on transitioning from cost-plus pricing to value-based pricing, aiming to maximize business profitability.
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Key questions this study will answer:
· What is the current state of competition in the B2B Price Optimization and Managment Application market?
· What is the market share held by major vendors in this market?
· What are key competitive dynamics of in the global and regional markets for B2B Price Optimization and Management Application?
· Who are the leading vendors in the global and regional markets?
· Are there vendor specializing in specific industries?
· How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
· What competitive factors impacting the market positioning of different vendors?
· What are the relative strengths and challenges of the vendors operating in this market?
· How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors covered in this study:
PROS, Zilliant, Periscope by McKinsey, Pricefx, Vendavo, SPOSEA, Model N, Vistex, Vistaar, Syncron, Nomis Solutions, PriceEdge, Pricemoov and Bubo.AI.
About Us: Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner.
Phone: (+1) 978-605-1066
Contact: [email protected]
