Emerging MVNO Market Trends in 2022-2023

The MVNO market is expected to grow to US$ 147.7 billion by 2032 from its 2022 valuation of US$ 70.3 billion. By 2032, the MVNO industry was expected to be valued USD 64.8 billion, with a CAGR of 7.7%. For MVNOs, new technical enablers like e-Sim, AI, ML, and edge computing are expanding their options.

The MVNO market is well-established in industrialised countries, and as emerging economies develop, its importance is projected to grow. Due to the predominance of MVNOs in both developed and developing countries’ markets for low-cost cellular services, MVNO market competition has recently moved away from pricing and towards value-added services and product differentiation.

A mobile virtual network operator (MVNO) is a wireless communication service provider that leases network services from one or more mobile network operators rather than owning the wireless network infrastructure (MNOs). To attract customers, MVNOs target certain market niches and offer tailored plans, services, and prices.

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The increasing adoption of mobile devices is propelling MVNO market growth. Over the projection period, an increasing variety of services such as cloud, Machine to Machine (M2M) transactions, and mobile money are predicted to boost demand for mobile virtual network providers. The COVID-19 pandemic is likely to increase the need for agile and flexible work methods, as well as the use of communication systems that improve work-life balance in the MVNO market.

In the middle of the COVID-19 pandemic, telecom officials in the MVNO market have postponed their intentions for a 5G spectrum auction. Among MVNOs, this is the major and most focused segment. The increasing numbers of single mobile customers, as well as the increasing penetration of mobile in emerging nations, are the key reasons driving MVNO market development.

Key Takeaways

In the type sector, the discount segment from the MVNO market is anticipated to flourish at the quickest CAGR of 7.8%.
With a CAGR of 7.3%, the consumer is predicted to grow significantly in the subscribers sector of the MVNO market.
The market size for MVNO in the United States is expected to reach US$ 27.6 Billion by 2032, growing at a CAGR of 7.1% during the research period.
United Kingdom is expected to reach a market size of US$ 14.2 Billion in MVNO by 2032, with a CAGR of 7.1% during the research period.
China’s MVNO market is expected to be worth US$ 16.6 Billion by 2032, with a CAGR of 9.6% over the forecast period.
Japan is expected to have a market size for MVNO of US$ 13.3 Billion by 2032, with a CAGR of 9.7% during the research period.
By 2032, Brazil is expected to reach a market size of US$ 748.4 Million in MVNO, with a CAGR of 6.7% during the research period.

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Competitive Landscape 

The key MVNO market players such as Virgin Media Business (UK), DataXoom (US), Lebara (UK), KDDI (Japan), Asahi Net (Japan), Virgin Mobile USA (US), TracFone Wireless (US), Boost Mobile (Australia), Lycamobile (UK), Tesco Mobile (UK), PosteMobile (Italy), Airvoice Wireless (US), Asda Mobile (UK), Giffgaff (UK), Kajeet (US), Voice (US).

MVNO market players are also pursuing numerous strategic initiatives, such as collaborations, mergers and acquisitions, and partnering with other organisations to acquire a competitive advantage and provide better services to their clients. For example, in April 2019, FRiENDi mobile, a subsidiary of Virgin Mobile Middle East and Africa, and Ooredoo Oman signed a long-term deal to provide mobile services to FRiENDi mobile customers over Ooredoo’s 4G Supernet network.

Key Segments

By Type: