Since then, Ruffini has turned it Moncler Jacket into a billion - dollar company based by putting everyone in a simple, classic Moncler puffer. The legacy brand is Moncler, the Italian purveyor of all manner of puffy coats, and the collaborator is Hiroshi Fujiwara, who runs the extra - cool Japan - based label Fragment.

The Moncler logo is lasered onto the rollercoaster, while the smaller "tri - con" buckle lives inside the down jackets, where it secures straps you can use to wear it on your shoulders, backpack - style, if you get too hot.

Visitors to the virtual store can digitally move through the museum and navigate, shop and explore the Moncler products on offer, with the option to directly shop items via the pop - up.

As so often, he wasn't wrong. That context immediately helped the eye process these fun, freakily strange - looking pieces, which when put together for this lookbook sometimes had a cutely kaiju monstrosity to them.

But still, despite all the different elements, what we are doing is very simple. Everyone has a concept, and everyone is making a contribution; sharing their creativity in order to make something new." Pulling this all together in a few weeks must have been even more mind - frying than watching it - so piuminos off to the MondoGenius massive.

Green was an early champion of the workwear 2.0 era we're currently in. Even in his www.monclerjacketssale.com earliest collections, the London - based designer found a way to elevate seemingly simple fabrics into extraordinary silhouettes. The result was everything forward - looking menswear should be: conceptual and cool - and wearable, too.